Tale

About the project

Tale is a streamlined financial solution specifically designed for SaaS businesses to ease automatic payment collection. Tale is a dedicated subscription management solution that simplifies recurring payments for businesses and developers. With a focused approach, it streamlines the setup and management of subscriptions, ensuring a seamless experience without unnecessary complexity. The platform offers user-friendly and developer-friendly tools, including subscription plans, subscription management, invoicing, and customer management. By leveraging Stripe sessions internally, Tale delivers a seamless experience tailored specifically for SaaS businesses, making payment collection straightforward and efficient.

Project goals

• •Design an intuitive and seamless platform for sending invoices, collecting payments, and managing subscriptions, ensuring efficiency at every step.
• •Prioritize security and reliability to safeguard transactions and customer data while maintaining a smooth user experience.
• •Craft a well-researched and refined user experience, shaped by extensive user testing, feature iterations, and thoughtful design choices, including customer management, API integration, and personalization settings.
• •Deliver clear and actionable financial insights through concise and responsive data visualization, empowering users to make informed decisions effortlessly.

Achievements

• •Enhanced application navigation and optimized UI/UX design, improving page load times by 20% and achieving a 25% increase in Lighthouse performance score.
• •Installed custom app query components, improving responsiveness and enhancing user engagement, leading to higher retention and reduced idle time.
• •Designed marketing pages and components for merchants, customers, and investors, improving user satisfaction with an engaging, user-friendly interface and visually compelling web elements.

Challenges encountered

Working on Tale meant taking full ownership of the entire development process; from defining technical and design requirements to implementation and post-launch improvements. This involved close collaboration with designers, ensuring both visual and functional consistency, while also handling development, code reviews, and deployment. Managing these responsibilities alongside cross-team coordination and time zone differences required strategic planning to keep the project moving efficiently and delivering the final product.

Solutions

We started sharing daily progress updates in loops and SCRUM updates using JIRA, which kept everyone aligned without endless meetings. Trusting teammates to own their tasks reduced bottlenecks. Using Stripe’s existing tools for payments saved months of work, allowing us to focus on unique features like subscription analytics tailored for SaaS metrics.